In consumer business social marketing there are ample conversation engines available.
However in Business-To-Business there is no conversation engine available.
For social engagement in B2B this lacking conversation engine is the big component that is missing in order to to have social media marketing succeeding.
In consumer business there are tools and communication channels present which the consumer really use.
Instead in B2B employees of potential customer don’t communicate. They don’t engage in a digital communication. They don’t contact you.
What other requirements for social media marketing in B2B are missing ?