Selling through distributors and resellers has a major issue as the interested parties will visit the website of the manufacturer while searching for information to solve their problem but then they will not or only briefly visit the website of their local reseller.
Hence the potential customers are on the website of the manufacturer but the reseller don’t get any chance to contact these leads.
Moreover only the really interested parties will contact the reseller or the manufacturer by email or web-form.
In order to increase the number of leads for the resellers the sole solution is to have the companies visiting the website of the manufacturer revealed and identified their interest in products with their level of interest. This will allow qualifying the visiting companies as leads which can be passed on to the appropriate reseller by geography or specialization. Hence your resellers will be able to contact these qualified leads in order to increase the funnel which eventually results in more sales deals closed.
As during the purchase process the potential customers will revisit the manufacturers’ website the resellers can be kept up-to-date about these visits as an indication of interest level.
How do you generate leads for your resellers ?