Why You Shouldn’t Be Using Free Stock Images

Human images create website value

Website visitors are influenced by the visual aspects of your website. Using a picture of a woman or man on your website renders your website more human. Preferably images with the person looking into the lens. As the picture seems to create a relationship with the visitors people are more likely to start getting interested. These images will create value for your website and business.

Free stock images

However when you use free stock images on your website chances are they have been overly used and your visitors will recognize them. Thus instead of increasing the value of your website the free stock pictures will decrease it as they don’t create the relationship.

These are some typical examples that appear on many websites:
Stock images

Although these are good picture of cute women/girls – Don’t use them as they won’t bring visitors to call upon your company or services.

It is very likely these pictures will be used on more websites which even decreases further the value.

There are four possibilities:
- Use stock images and pay the fee
- Use images you have shot yourself
- No pictures with people as you can’t afford them (unlikely)
- No pictures as you can’t create quality pictures and can’t afford it.

How human is your website ?
How did you make your website build relationship with the visitors ?

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