Complete this test to find your elevator pitch

Do you really know why you are selling your products or services ?
Can you define exactly the benefits ?
What makes people buy your stuff ?

In order to know take this test:

Our target market or typical customers are _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(Who are the companies buying ?)

The need for our solution is defined by _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(The manager, the business owner, the CxO, …: who do you need to address)

The validation of our solution is done by _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(The staff members who will always ask more questions but will never take the decision to buy: they need to be motivated)

The decision to purchase will be taken by _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(Manager, business owner, CxO, … : the decision maker is important to know)

Our products or services solve your problem of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(What is the real problem your stuff solves for your customer ?)

The advantages of our solution over nearest competitors are _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(Advantages sell to managers)

The tangible business benefits of the proposed solution are _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The intangible business benefits of the proposed solution are _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(Benefits sell to CxO’s)

The value proposition of our solution is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(This more or less sums up previous statements)

Our references, testimonials, certifications are _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(You better have these on hand as it create trust)

Complete the sentences in order to have your elevator platform or pitch.

Were you able to complete the sentences ? What would you add as questions ?




 

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