Marketing is a must have until the ROI is questioned

All CxO’s and managers of companies are convinced and in favor of marketing. Marketing creates the great expectations for the future.

However the biggest failure of marketing is calculating the ROI of marketing events and actions. When no ROI can be presented the investment in marketing becomes uncertain and arguably. Especially in B2B where the marketing event or action is difficult to prove due to the long sales cycles.

In order to calculate and indicate the ROI on marketing investment:
The items that can be accounted for:
– Website traffic
– Increase in website traffic
– Number of inquiries
– Increase in number of inquiries
– Number of leads
– Increase in number of leads
– Requests for quotes or proposals
– Increase for quotes or proposals

Not or hard to measure as these are not quantitative:
– Changed perceptions of the company or products
– Brand name awareness
– Satisfaction of customers

How do you calculate the ROI on your marketing ?


Leave a Reply

About us

Engago Technologies provides a B2B web service for marketing and sales.

About web lead generation

 Get more leads: 30 day free trial

 See companies visiting your website: Visiting companies  Your potential hot leads to contact

Meta - Subscribe

 Subscribe in a reader
     RSS Really Simple Syndication

By email:


English flagItalian flagGerman flagFrench flagSpanish flag





Alltop, confirmation that we kick ass

Online Marketing Toplist

Add to Technorati Favorites

Add to Google Reader or Homepage

Subscribe in Rojo

Add to My AOL

Add to netvibes

Subscribe in Bloglines

Add to The Free Dictionary

Add to Excite MIX

Add to netomat Hub

Add to fwicki


Add to Webwag

Search For Blogs, Submit Blogs, The Ultimate Blog Directory

Business Blogs - Blog Top Sites

Blog Directory for USA

Business Blogs - Blog Rankings

Twingly BlogRank

Find the best blogs at


Webfeed (RSS/ATOM/RDF) submitted to

Marketing & SEO Blogs - Blog Top Sites

Links: Paperblog

Dr.5z5 Open Feed Directory


Feedage Grade A rated

blog directory

Business blog

Top  blogs

Blog Directory

Internet Marketing Blog Directory

Top marketing blogs award

The LEADSExplorer Blog

Top marketing blogs

Blog Ping Tool
Ping your blog