Content marketing requires more than creating some content. Almost anyone can create content: just write some lines about an idea, concept or a solution for creating content. However it is unlikely you will score high and attract many readers with your content.
1) Give information
Your content needs to contain some useful information. It has to have some practical value for the content consumer.
2) Being entertaining
The presentation of your content should be in an entertaining format or the content itself should be entertaining. This could be like a story or fairytale.
3) Generate emotion
Above all your content should create some kind of emotion as this will increase the chance to be remembered and the level of sharing amongst friends.
4) Getting engaged
As people love to talk about themselves, your content should allow or enable people to speak more about themselves. Making them interesting.
5) Social currency
If people can make themselves interesting through reusing your content you will get more exposure through the word of mouth as they will be your advocates.
6) Events linking
If you can link or relate your content to events that happen often, people are likely to remember your content
How good does your content score ?