Writing for search engines using SEO techniques
In order to score high on SEO (Search Engine Optimization) people used to write content for search engines and stuffed them with keywords.
As the rules of the search engines have changed because the search engines no longer look for content but for answers to questions, it is now required to write for people instead.
Writing for target audience
Hence it is time to dump all the SEO Techniques and focus on real informative and quality content. Thus all those websites using all kinds of SEO optimization techniques now need to convert their websites which means to rewrite and restructure. This gives the websites that have never used those SEO techniques a window of opportunity as the competition has decreased for the time being.
So keep on writing content for your target audience and your website will generate a good and steady organic traffic until the SEO-Cheaters catch up (if they can).
Is your website using SEO techniques or is your content intended for people ?