Selling On LinkedIn

LinkedIn is B2B

In B2B you want to target potential customers with your marketing and sales pitches as effectively as possible. The world is big and the targets are everywhere so it is a huge task to communicate to potential customers.
As LinkedIn has only professionals as members and no consumers it seems the best place to spam your marketing and sales pitches. LinkedIn even makes it more easy by having groups of interest which allow you to aim even more precisely to potential customers. With some luck you can even have people replying to your messages or subjects you posted. Engagement seems a feasibility.

Content marketing on LinkedIn

However just posting marketing noise and sales pitches won’t work on LinkedIn neither.
You need to:
– Create subjects with open questions in order to have people jump in and only somewhere later in the conversation point to your solution.
– Post valuable informative content in order to show your expertise on the subjects that matter to the groups on LinkedIn.

Selling on LinkedIn

In order to be successful you need to take it carefully: not pitching but open questions and content that should interest the group you are posting in.
The goal is to engage other members of the group and get the interested or into a conversation. Any form of engagement is positive. Even people who do not engage in the conversation could remember your company or will have a look into your website.
As always these indirect selling methods require a long time to result in a closed deal, but it is feasible.

Selling on LinkedIn is possible but you need to handle it carefully as the group administrator can exclude you at any time.

Did you ever generated a lead through LinkedIn ?

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