Why have salesmen customer for not yet existing product?

Potential customer

It happens all the time. Sales people come up with a potential customer for a not yet existing product.
Hence sales people promise abundant sales if only they would have this specific product. When the product is defined, created, designed, tested, produced and available for selling then they sell it once or twice.

Complete range of products

Although the company already provides a very complete range of products still sales people tend to find customers for non-existing products.
Somehow sales people manage to find potential customers or see a market demand for the product the company doesn’t carry or produce yet.


Is this because:
– it is easier to sell imaginary products?
– selling the available products is hard to do
– the competition teases the customer with new or planned products
– the salesman doesn’t have customers so he invents (non-existing) demands
– it is easier to put the blame of missing sales at someone else

It is probably a mix of the different reasons but most companies are confronted with this issue.
Therefor it is very important for upper management and the sales manager to stipulate to sell only existing products in order not to waste time and money of sales, product management and R&D on non-existing products.

How often do your salesmen come up with potential customers for non-existing products ?


One Response to “Why have salesmen customer for not yet existing product?”

Leave a Reply

About us

Engago Technologies provides a B2B web service for marketing and sales.

About web lead generation

 Get more leads: 30 day free trial

 See companies visiting your website: Visiting companies  Your potential hot leads to contact

Meta - Subscribe

 Subscribe in a reader
     RSS Really Simple Syndication

By email:


English flagItalian flagGerman flagFrench flagSpanish flag





Alltop, confirmation that we kick ass

Online Marketing Toplist

Add to Technorati Favorites

Add to Google Reader or Homepage

Subscribe in Rojo

Add to My AOL

Add to netvibes

Subscribe in Bloglines

Add to The Free Dictionary

Add to Excite MIX

Add to netomat Hub

Add to fwicki


Add to Webwag

Search For Blogs, Submit Blogs, The Ultimate Blog Directory

Business Blogs - Blog Top Sites

Blog Directory for USA

Business Blogs - Blog Rankings

Twingly BlogRank

Find the best blogs at Blogs.com.


Webfeed (RSS/ATOM/RDF) submitted to http://www.feeds4all.nl

Marketing & SEO Blogs - Blog Top Sites

Links: Paperblog

Dr.5z5 Open Feed Directory


Feedage Grade A rated

blog directory

Business blog

Top  blogs

Blog Directory

Internet Marketing Blog Directory

Top marketing blogs award

The LEADSExplorer Blog

Top marketing blogs

Blog Ping Tool
Ping your blog