Marketing: When The Noise Is Louder Than Your Voice

Noise in Marketing

On a public market the vendors shout at the passing crowd with potential customers in order to draw attention. However almost all vendors will be shouting their messages. The noise becomes louder than each voice.

Noise in Marketing is anything that gets in the way of the audience receiving the entire message which a company is trying to communicate.
This can be anything from bad message distribution, to regional differences, to wrong timing, to poor message execution.
However in many cases it can also be lack of understanding of the receiver.

Marketing noise can refer to similar, conflicting, or misleading advertising or the sheer volume of advertising of the same or similar products or services.

The barriers creating noise

Noise can be created by the barriers who obstruct sending clear messages to the target market.
– Language barriers
– Perceptual barriers
– Technical barriers
– Attention span barriers
– Overload of barriers
These are the important barriers marketers have to over come when it comes to communication.

Eliminating the noise

A company has several possibilities to eliminate as much noise as possible in their advertising campaigns or content marketing:
– Making the message clear and concise
– Applying best suiting marketing strategy
– Hiring focus groups to give feedback on their interpretation
– Test on a small target group
– Using multiple channels in the hope at least one channel will be received without noise

Overcoming noise

There is noise from all the advertising and content marketing messages which requires any company to shout louder or standing out in order to be heard. This requires the advertising or content messages to rise above this noise.
One solution is to have entertaining advertising or content marketing messages. Make sure your audience is listening.

The main goal is to become at the first place of mind awareness for the of potential customers.

How do you overcome this Marketing noise ?


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