How many benefits to cramp in one email?

No cramming info in an email

Too much information is likely too much for most people. The more information the lesser that will be retained and remembered. Moreover the longer the email the less likely people will read it entirely.

Lead generation is different

However if you are doing lead generation then you probably want and will present all the benefits and advantages in order to have more chance to generate some interest with one of the many benefits or advantages.
In the case of lead generation you have no or little clue what will spark the interest. Hence the need to present the full palette of benefits and advantages.

Nurturing ease

In case of nurturing by email then one benefit or one advantage at a time is sufficient as more will will only make your message more complex and less likely they will retain anything.
Having just one benefit or advantage in one nurturing email allows you to have several possible contacts with your customers or potential customers. As each email has a chance to be read or not. Moreover if they have read and retained the info of a previous email then it is likely they will open and read the next one as they are curious what additional information you have up your sleeves. Each email is almost like a tease for the following step.

Keep it simple and clear

So be careful with the amount of information when you writing emails for getting more leads or nurturing existing or potential customers as they have a limited attention span.


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