Cold Calling
Cold calling is the process of approaching prospective
customers or
clients, via telephone, who were not expecting such an interaction.
A cold call gives a salesperson the chance to a remote personal visit
over the telephone to somebody they don't know, for the purpose of
selling that person something.
Decision points:
Many decisions need to be made for a series of Cold
Calls.
For many of these decisions, LEADSExplorer provides information or suggest an
answer.
Methodology
Cold Calling without a method and preparation will be un professional and less successful. Using LEADSExplorer will help you to achieve better results.
Benefits of LEADSExplorer:
Limit Cold Calling efforts
You can limit your efforts to companies
who have visited your website, thus have shown their interest.
This will increase
significantly the Lead Generation success rate and decrease
Prospecting costs significantly.
Know their Interest in:
LEADSExplorer will reveal Products, Services or solutions by:
- Pages visited
- Search terms used by visitor
- Search terms used aggregated by company
Visit qualification
From the page or pages visited or the (lacking) number of returning visits, the visiting companies can be ranked in importance.
Find contacts:
Possible contacts can be found by Internet Data Mining embedded in LEADSExplorer.
Be informed and have knowledge about:
- The Company
- The Contact to be called
Take away the FEAR:
Maybe one of the biggest benefits of all: as the success rate is higher, less fear for rejection and being turned down will be significantly lower.
LEADSExplorer provides a CRM tracking system:
Just calling is not enough, as one needs to track the calls:
- The person called
- The message
- The response
- The action to be taken by a due date
Download white paper: "Why you should be Cold Calling 2.0 upon website visitors"
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