Cold call on warm companies
Once you have found an interesting visiting company and you have found contacts within the company who could be interested in your products or solutions, then you can cold call or email them.
These companies are warm as they have shown interest by visiting your website.
This is like using a sniper rifle instead of shooting with a machine gun (mass direct mailing campaign) at your market.
Cold call leads early in their buying cycle
In B2B people are conducting product or services searches at the beginning of the buying cycle by searching the Internet.
Your prospects are investigating for your product or services information long before they are ready to convert. They are the visitors on your website.
Reach potential customers early in their decision process.
Subject of the message:
Using the knowledge of:
- The interest of the company visitors: pages visited, search terms used
- The detailed information and the background of the company
- Personal interests of each of the addressed people within the company
You will be able to write the best suited or most convincing message, as you will give the impression to understand their problem.
More effective cold calls
Your efforts will be more effective and likely give a high success rate as the company has shown interest in your products or solutions
More concerning Cold Calling
Leads cost comparison
White paper comparing:
- Advertising
- Trade shows
- White paper syndication
- Mailing campaign - Direct mail
- Telemarketing by Call center
- Cold calling by salesman
- Emailing with landing pages
- LEADSExplorer method
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