Customer Retention Measurement
Although most sales and marketing tools are designed for lead generation, Customer retention is important as in most cases 80% of your sales comes from 20% of customers and clients.
Customer retention is necessary in business as it is cost effective and a profitable strategy.
It can be five times more profitable to spend on marketing and advertising to retain current customers than it is to acquire new customers.
This is the reason for LEADSExplorer to provide customer retention monitoring using the Activity Charts.
The best predictor for future customer behavior is their past and current customer behavior.
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Top: visits Indication of visit frequency and intensity Bottom: communications Red communications in Blue: your communications |
Using the Activity Charts you can see and analyze their previous visit patterns in relation to the exchanged communications and meetings as retention marketing is all about: action, reaction and feedback - over and over again.
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Thursday, Sep 1, 2010: 12:13pm
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