LEADSExplorer

Cold calling decision points

Decision points: prepare your calls Goal of call The message Message style Timing Tracking your called contacts on the website as visitors All supported by LEADSExplorer

Setting up for Cold Calling requires several decision points:

• The calling list of companies
  The company selection: those who have visited your website
  Simple: they are probably interested.
• The number of people to call in one company
  To be defined by yourself.
• Who to call in a company?
  Managers, Directors, VITO: find contacts and information on people using LEADSExplorer

The goal of the call

This can be:

• Awareness of product.
• To be allowed to send leaflets/product sheet.
• To be allowed to send email.
• To "Simply" build a relationship.
• To get an appointment.

Sources: From the visited pages and the search terms used, the interest can be defined and thus the goal of the call.

The Message

Subject with the 30 second pitch, and containing benefits and advantages.
Can all be based upon knowledge of :

• Company information and data retrieved from the Internet with LEADSExplorer.
• Interest shown by the pages visited

Style of the message

• Feature rich
• Inquiry style
• Conversation

Useful data can be retrieved from the pages visited and the search terms used:

• By visitor
• Aggregated by Company

The open ended questions

Using information retrieved from the Internet Data Mining, will help you to define and pose the open ended questions.

The timing

By the indication of the time of the previous visits, the best time during the day can be selected.

The budget and priority

Without a priority or a budget, no sales will ever happen: a question to be asked.
Using knowledge about the company, the previous expenses and investments can be estimated.

A tracking system

Just calling is not enough, al calls and missed calls needs to be tracked:

• The person called
• The message
• The response
• The action to be taken by a due date

Methodology is required for Cold Calling
Cold Calling

Download white paper here: "Why you should be Cold Calling 2.0 upon website visitors"

You want: to know who visits your website in order to contact these companies to monitor the behavior of your leads on your website to reduce lead generation costs to reach leads early in their buying cycle: earlier than your competitors