Lead Generation is driven by Technology advances
Prospect Generation as it used to be
A long time ago salesmen would visit company by company in
order to
present and promote door to door their products. This could only be
achieved locally.
Method: Push Marketing
Lead Generation has always adopted new widespread technology advances
The salesmen has always adopted his method of Lead generation and prospecting to the latest available technology.
Prospecting Facts
- The mailing and emailing methods are declining in success rates.
- Call centers are proving to be less effective as no real conversation is build with the interested party. And people are not longer willing to participate in answering these 'questions conversations'.
- The high cost of physical transportation and high salesmen wages doesn’t allow for immediate face-to-face contact, without previous inquiry and qualification.
- People want to decide themselves and avoid being pushed.
- Only 2-3% of the visitors ever submit their contact details on a website. The most potential is in the 97% of website visitors for who no contact details exist.
Push Marketing:
Forcing buyers to become qualified as leads, just because they might qualify, is not the way to go. As this pushing, could mean a lot of wasted time and efforts for all parties involved.
Pull Marketing:
Purchase processes that make the most sense for both the buyer and seller
are
likely the best combination with highest possible success.
Your website attracts the potential buyers from various sources and
they only need to get identified as company and recognized as potential
buyer.
The new Lead Generation
The new solution is in the discovery of website visitors, by revealing their Company names and their interest by the pages visited.
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