Qualify visitors as leads based on visit data
After identifying the company names of your visitors, you need to qualify them as leads or not interesting (yet).
- Search terms used
- Website visit data by unique visitor: pages, duration of visit, repeat visits
- Website visit data by company: pages, duration of visit, repeat visits, number of unique visitors
- Visit behavior of visitors and company
- Company information: business, industry, geographic location
This visit data, visit behavior and company information should
sufficient data to differentiate between “Lead” and
“Not Yet Lead”.
“Not Yet Leads” can become qualified as Leads after a next visit.
Additional visitor localization by time zone: