Markets are all three things:
Transactions, Conversations & Relationships
Most businesses only concentrate on: transactions, as these rules in
the industrialized world.
However business relies also on conversations and relationships.
"In this model, the conversation is used to develop not just the relationship, but also the transaction. Everything about the transaction, including the price, must be mutually discovered." - Doc Searls
Conversations are a multiple of relationships, and transactions a subset of conversations.
LEADSExplorer will allow improving on:
- Conversations:
- By the knowledge of visits, and each visit after a communication or conversation.
- By more knowledge about the company and (found) contacts.
People prefer to talk about their needs and problems, rather than about your solution or products. By the knowledge of their visits, this can be better addressed.
Watching the reaction by the conversation induced visit on the website provides feedback and allows for adjusting the message or subject. - Relationships:
Conversations morph into relationships.
The knowledge of the events on the website will allow feeding the relationship:- Monitoring website visits will provide the needs and the timing for conversations.
- Search terms used and pages visited, which can change after every conversation, allow to follow-up with a timely an appropriate message or subject.
- Transactions:
- Improving on conversations by understanding the customer.
- Building better relationships will lead to increased transactions.
Reduce significantly costs for Lead Generation, Sales and Customers retention
CRM – Customer relationships
“…most CRM systems oversimplify customer data in order to segment, and to effectively manage the info; ultimately they are just a sales system, not a relationship system.” - Doc Searls (LeWeb3 in Paris)
LEADSexplorer Customer Relationship
In LEADSExplorer the visit is the building block, and can be the starting point but is not required to be. As the visit defines the interest of the potential customer, and by mapping visually conversations with the induced visits, the relation can be better build
and maintained.
Therefore LEADSExplorer goes beyond the traditional CRM, as it visualizes life on your website together with your Conversations, allowing to build the Relationships.
The Transactions will follow.
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