Visitor IP address lookup
What is an IP address ?
Every visitor to your website has an IP address (Internet
Protocol
address).
An IP address is a unique address that
certain electronic devices currently use in order to identify and
communicate with each other on a computer network utilizing the
Internet Protocol standard (IP)—in simpler terms, a computer
address.
In case of Internet connection for Retail (home) customers,
the IP
address is changed according to a time schedule decided by their ISP
(Internet Service Provider), in order to prevent of setting up a web
server at people their homes.
This is known as a dynamic IP address
In case of Company customers the IP address remains the same, thus
uniquely identifying the Internet user or at least everyone surfing
from within that company.
This is knows as a static IP address.
Most mid or larger companies have their own IP addresses or even blocks
of a number of IP addresses. The ‘public’ traces
revealed by search on IP, are from surfers from within that company.
IP address capture
On several forums, chats and message boards the IP address is
being
registered with every post or message.
This makes it possible to search for the IP address of a visitor of
your website, in order to reveal the trails and traces on forums,
message boards and other Internet places visited.
Interest, identity clues or identity
The IP address of the visitor can be used to try to track down his generic interest or even his identity:
- The message board or forum can give an indication of the interests of the visitors, which can be related to the business activities.
- The information on the message board or forum can contain his Nickname or his real name and sometimes even the email address.
- By further searching on the Nickname or real name, you can sometimes retrieve more information in case the person is re-using the Nickname in different forums and message boards.
Investigation on IP address in LEADSExplorer
The IP address lookup is available within LEADSExplorer for every visitor, in order to provide you to have higher chance of identifying the visitor, thus more successful lead generation and selling.
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