Analyze changes in interest or changes of level interest by company
Activity charts by company
As all the website visit data flows continuously into the CRM SALESTractor,
it is always up-to-date with all the possible visit information by the
seamless integration.
The tracing of communications and website visits is provided visually
by the Activity charts by plotting your communications against their
website visits. Their height and intensity indicators represent the
number of pages visited and the duration on pages.
The activity charts are used for monitoring:
- Leads and prospects: to see increasing or decreasing their interest
- Customers and Ex-Customers to know when they return
- Finding the most visiting companies
- Retrieving “forgotten” companies: they visit, but no actions from Sales or Marketing
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Top: visits Indication of visit frequency and intensity Bottom: communications Red communications in Blue: your communications |
The knowledge of changes in level of interest can be used for:
- Deciding if it is time to call or email
- Knowing if a lead or a customer is interesting enough to investigate on their needs.
- Changing your subject or communication
- Nurturing better your leads, prospects and customers.
Activity charts for Lead Management
The activity charts are combined with the estimated Lead Qualification
Value on an overview to be used for Lead Management.
This combination allows defining those companies:
- That need more effort, more care, more communications
- That are lagging behind on your communications
- That are no longer interesting to follow up.
Interest by company
In SALESTractor CRM for each company the most visited pages are presented
allowing you to know the general interest of the company.
At the same time the search terms used are presented too (aggregated).
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