Lead generation & Web CRM – Company name of website visitors - Inbound marketing

Know the company names of your website visitors

Online lead generation by company
Website lead capturing
Qualify visitors as leads by visit data

Sell more: real-time website data in CRM
Analyze leads and customer nurturing
Improve customer retention

Just ask yourself: Who is visiting your website right now ? Inbound Marketing.

Online Lead Generation



Discover companies on your website	Know their interest by pages visited	Qualifies as lead	Highly efficient Cold Calling

Turn web visitors into Sales Leads

Cold call on "warm" companies: You will reach prospects early in their buying cycle.
Why wait until leads communicate to you or identify, as prospects have already visited your website?

Customer Retention



Register customers in CRM	When they visit again get email alert	Caller ID customers when visiting again	Analyze activity of communications & visits

The CRM that increases sales by combining visitor behavior and business intelligence

Your website is omnipresent in your Marketing:

On all your printed or digital communications your website is mentioned.
All your advertising invites to visit your website for more information.

7 out of 10 B2B deals start with an Internet search:

Increasingly Business Decision Makers gather information from the Internet
Managers prefer the "On Demand" information from the Internet, instead of visiting trade shows or participating in conferences
Online information is more convenient and timely than trade magazines

Website visitors want to stay "incognito":
As only 2-3% of website visitors will submit contact information, thus missing 97% of potential sales.
Marketing and Sales will collect or generate less leads than it used to be. This means:

Less potential Sales.
Sales have no clue, what company to contact and what to communicate about.

A new method of Lead Generation and acquisition is required for more leads:

	DISCOVER	Who is visiting? Discover Visitors by Company name on your website.
	IDENTIFY	What? Know their interests for your products or services.
	QUALIFY	Qualify website visitors as leads based upon website and Internet data.
	INVESTIGATE	Gather Contacts and Details with the Data Mining tools in the built-in CRM.
	COLD CALLING	Approach by calling or emailing using the knowledge of their interests.
	TRACE	Track and observe visitors' reactions in the Activity Charts by Company.
	ANALYZE	Analyze changes in interest or changes of level interest by company.
	MATCH	Through communication and elimination, match Visitors with Contacts in CRM.
	CONVERT	Convert Visitors/Contacts into Leads, into Prospects, and Sell using the CRM.

Allowing at the same time to reduce significantly costs for:
- Lead Generation, lead acquisition, Sales
- Maintaining your customers (Customer Retention).

       Cold calling on warm companies:
       Just call (or email) those companies which:
       - Have visited your website.
       - You have qualified as lead based on web visit data and information retrieved from the Internet.

On Demand - Hosted solution accessible from any browser.
The fusion of Web Analytics and CRM: combining the visits and communications for identifying your visitors, becoming: Computer Assisted Selling instead of CRM.
Connecting Contacts from the CRM with Visitors from the Web into your funnel.
Customer Relationship Management integrated with your email system

Leads - Get leads from your Website

Reach and capture prospects early in their buying cycle.
There are more potential leads visiting your website than those who register their contact details.
Allowing your sales staff to take advantage of the knowledge about your website visitors.
Grab the trails the potential leads leave by visiting your website. More

Customers - Track your Customers

Rediscover your Customers and their needs on your website. Get Sales Staff reasons to call their Customers again, when the time is right, by seeing their interests in products or services. More

Ex-Customers or Missed Customers - Coming back ?

Discover ex-customer visiting your site again. They sure will have a good reason for looking into your website again.
Get Sales Staff reasons to call their Ex-Customers or Missed Customers. More

Competitors - Find out their interests too

Find out what your competitors are looking for on your website. It can be an indication of opportunity. More

Further find and track: Financiers - Bankers - Investors and Media - Press - Bloggers

Limit your Cold Calling efforts for lead generation

Instead of addressing all your potential customers, by emails or telephone calls (Cold Calls), using LEADSExplorer you can limit your efforts for Lead Generation by addressing only those companies, who have visited your website.
Less efforts, however much more efficient Lead Acquisition, thus less costs.

Read: The Rise of the "Unknown Buyer"
Download our White papers

Markets are all three things: Transactions, Conversations & Relationships

LEADSExplorer will allow improving on all three (the totality of negotiations):

Conversations: visit and search knowledge and Internet Data Mining
Relationships: timely conversations with appropriate content
Transactions: resulting from the precedent two.

There for LEADSExplorer goes beyond the traditional CRM, as it visualizes life on your website together with your conversations, allowing building the relationships.

Want to know the cost of a lead? Click here and inquire for pricing of LEADSExplorer.

Your sales information options compared:

Only 2-3% of all visitors will contact you

Know what companies visit your website
Get informed when leads or clients visit again

One source: Website visits - Emails - CRM
Seamless integration to feel the pulse

Watch video click here

Adding a company visiting your website to SALESTractor CRM. (Save)

PRESS RELEASE:

Improved disclosure of company names of the website visitor web service.

Laura Ramos VP, Principal Analyst at Forrester Research:

"I like your perspective on customer retention — I think this is an area B2B marketers will need to pay more attention to as the economy continues to slow and new deals are harder to find."

Spying on Visitors
Leads Cost Calculator
Purposes
Web for Leads, Sales
Wired for Leads
"Unknown Buyer"

Why CRM fail ?
Leads and CRM
Visitor tracking
Tradeshow decline
Cold Calling 2.0
VCRM > LRM > CRM

Increase conversion
Funnel vs Selling
Need more Leads!
Positioning
White papers
Presentations

Inbound marketing: Identify visitors by name
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