Improve your email marketing
The problem with email marketing: timing and subject
Currently you probably use (purchased) email marketing lists to send emails to companies in a target market segment.
These people receive emails from you because they are on the list. However you don’t know if these people are interested in one of your products right now.
Taking away the uncertainty of:
As you will know the product or service they are interested in by:
- Search terms used
- Pages visited
- Search terms and pages re-visited during next visit
as the companies have shown their interest right now
The main benefit is that you can re-target these interested visiting companies
- On the very moment of their interest
- With relevant the information on the product(s) of their interest
Instead of mass email marketing campaigns
Start sending targeted, relevant and timely emails now.
- You know who is interested: company and person
- You know what they interested in.
- You know they are interested now.
Use your Email marketing lists differently
Match the visiting companies with the contacts on your existing email marketing lists for sending them an email about the right product at the very moment of interest for more success.
Or build your own mailing list of interested companies from those who have been visiting.