Closed loop lead management
Align marketing and sales
In order to align Sales and Marketing and increase productivity is to have a closed loop lead management system which will:
- Aggregate desperate data
- Website visit data by company
- Email by company
- Website analytics by company
- Pipeline versus website activity by company
- Link the marketing automation system with the Lead Follow-up System
- Re-targeting by email will create an event in the Lead Follow-up System
- All outgoing emails captured within Lead Follow-up System
- Integrate the website for web analytics and feed back system
- Presenting the website activity by company: frequency and intensity
- Combining visits and communication events on one time chart
All this lead information and intelligence provided by LEADSExplorer
This will eliminate the bureaucracy of sales and marketing and develop watertight work flows with instantaneous reporting and passing the leads from marketing to sales:
The visiting company is identified as well as its’ interest in your products.
Automatic lead scoring and visit data / analytics by company let you qualify the visiting companies.
High scoring leads on your website are re-targeted by email for nurturing.
Sales leads are generated from your website.
Assigning leads to your sales force or channel partners in order not to miss any opportunity.
Lead information is aggregated from multiple Internet sources and your email system,
making the data available for instant access to all involved.
Quantify your prospect's budget and purchasing intentions to create a productive sales tunnel.
Leads can be nurtured through contact and follow-up, ensuring awareness of your solution.
The purchasing intentions of leads and customers are made visible
for immediate contact by sales force or channel partners.
Leads are tracked and monitored from the very beginning, ensuring that no opportunity is lost.
Your existing sales force is empowered with lead and customer information and intelligence
for selling and closing B2B solutions.
Once a lead has become a customer he will be tracked and can be nurtured.
The overhead of contacting customers over an over again is eliminated
as the appointed salesman will be aware when a customers show renewed interest.
The salesman is able to call timely the customer on the appropriate subject of interest.
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