Closed loop lead management
Align marketing and sales
In order to align Sales and Marketing and increase productivity is to have a closed loop lead management system which will:
- Aggregate desperate data
- Website visit data by company
- Email by company
- Website analytics by company
- Pipeline versus website activity by company
- Link the marketing automation system with the Lead Follow-up System
- Re-targeting by email will create an event in the Lead Follow-up System
- All outgoing emails captured within Lead Follow-up System
- Integrate the website for web analytics and feed back system
- Presenting the website activity by company: frequency and intensity
- Combining visits and communication events on one time chart
All this lead information and intelligence provided by LEADSExplorer
Closed loop
This will eliminate the bureaucracy of sales and marketing and develop watertight work flows with instantaneous reporting and passing the leads from marketing to sales:
- Identifies
The visiting company is identified as well as its’ interest in your products.
- Qualifies
Automatic lead scoring and visit data / analytics by company let you qualify the visiting companies.
- Re-targets
High scoring leads on your website are re-targeted by email for nurturing.
- Generates
Sales leads are generated from your website.
- Distributes
Assigning leads to your sales force or channel partners in order not to miss any opportunity.
- Collects
Lead information is aggregated from multiple Internet sources and your email system,
making the data available for instant access to all involved.
- Quantifies
Quantify your prospect's budget and purchasing intentions to create a productive sales tunnel.
- Nurtures
Leads can be nurtured through contact and follow-up, ensuring awareness of your solution.
- Timely
The purchasing intentions of leads and customers are made visible
for immediate contact by sales force or channel partners.
- Monitores
Leads are tracked and monitored from the very beginning, ensuring that no opportunity is lost.
- Sells
Your existing sales force is empowered with lead and customer information and intelligence
for selling and closing B2B solutions.
- Post-sales
Once a lead has become a customer he will be tracked and can be nurtured.
- Eliminates
The overhead of contacting customers over an over again is eliminated
as the appointed salesman will be aware when a customers show renewed interest.
- Re-sells
The salesman is able to call timely the customer on the appropriate subject of interest.
Get closed loop lead management for your sales force by signing-up for a free trial.
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