Leveraging your website investments:
Increase your Marketing ROI
Traffic obtainedYou have and still are investing time and money in your website:
SEO, SEM, Link building, Press releases, Blog, Social media: Facebook fan page, LinkedIn, …
As a result you have a decent amount of monthly traffic on your website
A lot of traffic - Hardly any leads from website
However your website generates a minimal amount of leads
Fact: Industry average is that 3 percent of all visitors will:
- Contact directly using email
- Fill out the online form to contact you
From all the visitors only a minority converts into leads and enter your sales funnel
Uncertain nurturingYou have no clue how effective your nurturing is as you can’t measure
- How do your suspects and leads react upon your nurturing ?
- How to adjust your nurturing to make it more effective?
If you only get a few leads into your sales funnel and you cannot measure your nurturing then the number of sales deals won will be minimal despite of all the visitors on your website.
All your marketing efforts have minimal impact on your revenue.
Still your website is open 24 x 7 to capture leads.
The solution:
Implement LEADSExplorer as simple as Google Analytics : invisible, non-intrusive and not affecting your visitors.
Resulting in:
- More leads from your website
- Reveals the companies visiting (and their website for information)
- Identifies their interest (pages visited, frequent visits to pages)
- Shows the level of interest over time
- Scores leads automatically in order to let you focus on the best opportunities
- Makes buying intentions visible : website activity (charts) and pages visited
- Increase online conversions
- Re-targeting visiting companies by email
- Finding contacts in visiting companies
- Sending relevant and personalized emails based on templates
- Nurturing measured
- Analyze effectiveness of your nurturing over time on the Activity charts by company
- See the visits after nurturing by getting alerts when a company visits again
The results: increase Marketing ROI
- More leads from your website
- More online conversions
- Improved and controlled nurturing
- More sales – more income
Leverage your website investments by signing-up for a free trial.
Use the same information to re-target by nurturing your visiting companies with LEADSExplorer
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