Positioning webservice: Lead generation & Web CRM – Company name of website visitors

Positioning

As there are so many different market segments in: Lead generation, Lead management, CRM and Sales Force Automation,...
We believe it is appropriate to define the market segments for LEADSExplorer, in order to allow any visitor to decide whether the solution is suited or not.

Also available as presentation (Title + 26pages + End)
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Subject or Matter:
Web Stats - Analytics:
Not Web stats. Not Web Analytics. These aggregate website data on website level.	LEADSExplorer aggregates data on: Company level. Visitor level.
Department:
Not for Marketing. There are enough tools available. Of course Marketing can use it too.	LEADSExplorer is aimed at. The Salesman. The Sales team. Getting Leads, Prospect and Sales.
B2C versus B2B:
Not B2C. Consumer sales are different. Retail is by large numbers.	LEADSExplorer is for The B2B Complex Sales. Revealing Companies Each unique visitor is important Internet Data Mining on Companies
Leads source:
Not solely for web leads The world is more than the Internet	LEADSExplorer can be used for: Discovering visitors Leads from website Leads from real world Nurturing all kind of leads
Campaign Management:
Not Campaign Management Is mainly for Retail & Consumers Quantity over Quality	LEADSExplorer is for: Business Buyers & Management To be approached individually Timely & appropriate message
CRM:
Not mainstream CRM. If no website, no advantage	LEADSExplorer is: Integrated CRM with your website Allows for analysis of:: Website data Visitor data
CRM: Support/Services:
Not a CRM for Support or Services Support and services are After-Sales	LEADSExplorer focuses on leads and customers: Discovering & identifying leads Lead qualification Leads nurturing Converting to prospects, get Sales
CRM: Customer service:
Not CRM for Customer service Customer service is After-Sales Would require ERP integration	LEADSExplorer is for: Lead generation Sales and Sales team
Response Management System
Not a Response Management system Automated responses not well-suited for B2B	LEADSExplorer is B2B: This requires personal attention This requires personal responses
Collaboration:
Not collaboration suite Use other complementary solutions	LEADSExplorer allows: Sales and teams to work on leads Centralized capturing of data Centralized retrieval of data Organize using to-do lists & dashboards
Managers & Directors:
Not specific intended for Sales Managers: Not for controlling Salesmen and Sales dept However useful features included	LEADSExplorer is for Sales: Obtaining more leads Nurturing more leads Thus more sales – commissions
Data capturing from web site:
Not Log files analysis This requires access to web server Requires engineer intervention Not real-time data (log files)	LEADSExplorer is real-time: Connection with our servers through Java script in website Insert supplied Java script line
Implementation:
Not software on server Requires engineer intervention Causes delay in deployment and utilization start	LEADSExplorer is a hosted service (on demand) Insert supplied java script line Basic html knowledge required Thus fast, 'no cost' implementation
Deployment:
Not installing software on user PC's Cumbersome installation High running/maintenance costs Support for Windows, Mac OS X, Linux ?	LEADSExplorer is browser based Supports all environments using a Browser Lowest running/operating costs
Accessibility:
Not In-Company Server solution: Remote access is less evident	LEADSExplorer is browser based: Access from anywhere Access with any browser Access at any time
Data storage:
No data storage locally (PC) No data leakage at end-point (PC) No synchronization problems	LEADSExplorer is server based All data is secure & centralized All data is always consistent
24 x 7 Operations:
No IT operations in Company No IT employees needed	LEADSExplorer is hosted service: 'On Demand' Providing 24 x 7 service Dedicated servers Run by dedicated operators
Listings & reports:
Not listings, not printed reports Printed listings are history	LEADSExplorer is Web2.0: Online query Aggregated data on dynamic pages Multi functions on one page Listings and reports available
Purchase:
No purchased software No upfront expense: investment No long Company commitment No yearly maintenance costs	LEADSExplorer is a subscription: Can be cancelled any time
Budget:
No budget for purchase: Budget has high hurdle to get approved Long decision cycle	LEADSExplorer is: An expense No budget investment
Testing:
Not possible with software: Hard to trial as installation is required A demo is a demo – not real life	LEADSExplorer can be: Experienced for free Used with your Website = real life
Scalability:
Not hardware & software tie-up: Requires Hardware investment Decisions on capacity More budget approval	LEADSExplorer scalability: Comes with the service Affordable increase of invoice
Geographies:
Not limited to one continent Not limited to one language Not limited to one culture	LEADSExplorer Data & services are:: Worldwide like www No language barriers Universal

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