The B2B Purchase Process
The Purchase phase in buying process
In this phase the sales needs
to be done: closing the sale.
It is logical the Sales rep. or the Online retailer are taking the lead.
However the Manufacturer’s website still plays an important role.
Even visits during purchase
Even during the purchasing phase decision makers and decision takers will visit your website for various reasons:
- for a final comparison with a last competitor
- for credibility
- for references.
Hence tracking the visiting companies is needed even during the sales
closing as it can provide indicators of winning or losing a deal.
In order to do so use LEADSExplorer.