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The B2B Purchase Process

The Purchase phase in buying process

In this phase the sales needs to be done: closing the sale.
It is logical the Sales rep. or the Online retailer are taking the lead.
However the Manufacturer’s website still plays an important role.

B2B Purchase process Research Engagment phase

Even visits during purchase

Even during the purchasing phase decision makers and decision takers will visit your website for various reasons:

  • for a final comparison with a last competitor
  • for credibility
  • for references.

Hence tracking the visiting companies is needed even during the sales closing as it can provide indicators of winning or losing a deal.
In order to do so use LEADSExplorer.

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