The B2B Purchase Process
The Research / Engagement phase in purchase process
People in business will first
search on the Internet for finding
possible solutions to their problem.
Seen the low position of the E-mail newsletter it is clear it has
little impact in the selection process.
During the Research and Engagement phase the manufacturer’s website still become the most important source of information and influence.
After finding your website using a search engine, your website is
utmost important for the decision makers and influencers. There for
their clicks, pages viewed and visit behavior must be analyzed for each
company visiting.
This requires LEADSExplorer
Continue with the Consideration / Comparison phase here
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Know who visits and why
From visits to companies with their interests
Clients
Latest News in B2B
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Thursday, Sep 1, 2010: 12:13pm
Re-target interested visiting companies by emailing them after their website visit...
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Web lead service tribute
A powerful service that helps marketers discover who’s visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, ...
The LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. and European countries..
- Tom Pick, KC Associates
Who is visiting your website right now?
