The B2B Purchase Process
The Research / Engagement phase in purchase process
People in business will first
search on the Internet for finding
possible solutions to their problem.
Seen the low position of the E-mail newsletter it is clear it has little impact in the selection process.
During the Research and Engagement phase the manufacturer’s website still become the most important source of information and influence.
After finding your website using a search engine, your website is
utmost important for the decision makers and influencers. There for
their clicks, pages viewed and visit behavior must be analyzed for each
This requires LEADSExplorer
Continue with the Consideration / Comparison phase here