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The B2B Purchase Process

The Research / Engagement phase in purchase process

People in business will first search on the Internet for finding possible solutions to their problem.
Seen the low position of the E-mail newsletter it is clear it has little impact in the selection process.

B2B Purchase process Research Engagement phase

During the Research and Engagement phase the manufacturer’s website still become the most important source of information and influence.

After finding your website using a search engine, your website is utmost important for the decision makers and influencers. There for their clicks, pages viewed and visit behavior must be analyzed for each company visiting.
This requires LEADSExplorer

Continue with the Consideration / Comparison phase here

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