Purposes
Leads - Lead Generation
Getting leads is one of the hardest parts of the sales cycle.
Allow your sales staff to take advantage of the knowledge about your website visitors:
Instead of addressing all of your potential customers, by emails or telephone calls (Cold Calling), using LEADSExplorer you can limit your efforts for Lead Generation by addressing only those companies, who have visited your website.
- More efficient Cold Calling with less stress, due to lower rejection fear.
- High probability of successful Cold Calls.
Which is great, but only a minority of visitors ever registers for downloads or info.
Many more people visit your site, without you knowing anything about them.
Money has been spent to attract visitors to your website, but most visitors pass without leaving any trail or indication for you to work on.
You got to analyze their actions, identify them !
- Grab the trails they leave by visiting your website.
- Find out impact of e-mail campaigns.
- Find out about reaction of cold calls.
Get sales to act, when Companies visit your website. Once the Companies are registered in the CRM, their visits are automatically logged in the CRM.
This solution is not solely for Lead Generation and Lead Acquisition, but has also its purposes with Lead Distribution amongst the Sales team. By knowing the interests of the visiting companies Lead Nurturing becomes feasible. Lead Qualification and Lead Scoring can be based upon the visiting data and statistics by company, allowing better estimating the Funnel. This information also enables more efficient Lead Management.Customers
Keeping Customers is even more important, as the Customer Acquisition cost can be very high.
Getting or acquiring customers is expensive.
Loosing customers to competition is even more expensive: hence the importance of Customer Engagement.
- Knowing when to call or send email is important.
- Find out what Customers find interesting on your website.
- Investigate on their behavior.
- Investigate on the number of unique visitors from your Customer
- Know your Customer
- Find good reasons to call your Customer on time
- Find out impact of e-mail campaigns
- Find out about reaction upon sales calls
Get sales to act, when Customers visit the web site. At the same time the visits are logged automatically in the CRM.
Based upon the visiting data and statistics by company the Customer Behavior can be analyzed, to be used for Customer Engagement and Customer Retention. As all data comes together in the CRM a better Customer Management will be obtained.
Ex-Customers & Missed Customers
Discover Former Customers visiting your website again.
If Ex-Customers are showing interest, they are probably having some doubts about their current supplier(s).
Getting customers back from competition is even better (more rewarding and fun).
- Find out what Ex-Customers find interesting on your website.
- Investigate on their behavior.
- Investigate on the number of unique visitors from your Ex-Customer.
- Learn to know your Ex-Customer better.
- Find good reasons to call your Ex-Customer on time.
- Find out impact of e-mail campaigns.
- Find out about reaction upon sales calls.
Competitors
Is everywhere, also on your website - probably for good reasons
Find out what they are looking into.
Competition has reasons for visiting your website, probably driven by a potential deal.
- From what location in the world competition is looking into your website ?
- What information could relate to deals ? or Prospects ?
Is your Sales aware of interest in these products for prospects, are there any RFI (Request For Information), or any RFP (Requests For Pricing) ?
Draw conclusions from the trails Competitors leave on your website.
Finance Related
Financiers, Bankers, Investors, Analysts, Venture Capitalists they all will visit your website.
Finance can have a large impact on your and the company future.
- What is happening in the Business: Mergers, Acquisitions ?
- New investments in competitors ?
- Is your company concerned or not?
Get to act, before they act.
Media & Press
Monitor Media & Press, such as Newspapers, Industry Magazines, Editorials, Bloggers, TV on your website.
Media & Press can bring you free advertising. If Media is showing interest in your company, they could be preparing an Market overview or survey. This could be a good time to call them.
Or something might be up in your business like: Merger, Acquisition or IPO.
|
