| Spying
on Visitors |
Lead generation
starts with discovering website visitors |
| Lead
Generation |
New
channels added on top of Conventional channels |
| Website:
the crucial node |
All
potential customers visit the website - Reduce your lead generation
costs significantly |
| Lead
Acquisition & Lead Distribution |
Explaining
LEADSExplorer method - Reduce Lead Acquisition Costs |
| Conversations
versus Campaigns |
Building
relations with messages or conversations - Conversations &
reducing cost ownership Customer |
| Customer
Engagement |
Knowledge
for Engagement decreases operating costs |
| Lead
Nurturing & Customer Retention |
Lower
Lead nurturing costs due to better knowledge of Prospect -
Increase in Customer Retention |
| Lead
Management |
Lead
Qualification – Sales funnel - Lead Management –
Pipeline Management |
| Lead
Conversion - Closing Sales |
Tangible
and Intangible Benefits |
| Lead
Cost Calculation |
Calculator
of lead costs |
| Purposes |
Leads
- Lead Generation - Customers - Ex-Customers & Missed Customers
- Competitors - ... |
| "Unknown
Buyer" |
Web-centric
buying process - Craving knowledge |
| Wired
for Leads |
Website
visitors are not leads - Limit your efforts - Integrated CRM |
| Why
CRM fail ? |
The
reasons mentioned - How LEADSExplorer could solve most of these CRM
problems |
| Lead & Customer CRM |
The differentiators of IDENTIFY CRM |
| Visitor
tracking methods |
Push:
using email - Pull: using IP address |
| Email
initiated visitor tracking systems |
Landing
pages - Tracking code within email - Redirection pages |
| - Email Marketing
Campaigns |
What they don't tell you |
| Visitor
tracking using IP-address |
Different
methods using IP-address including LEADSExplorer |
| - The visitor IP-address lookup |
Searching on the visitor IP-Address for more clues |
| Tradeshow
decline |
The
extinction of Trade shows by the Search Engines |
| Cold
Calling 2.0 |
Cold
Calling objections |
| Cold
Calling |
Benefits
LEADSExplorer overcoming the objections |
| Decision
points |
Setting
up for Cold Calling requires several decision points |
| Methodology
and Preparation |
Cold
call: The personal visit by telephone - The personal message |
| VCRM>LRM>CRM |
Visiting
Company - Leads -
Customer Relationship Management - Website traffic is not lead
generation |
| Increase
conversion |
The
Web 2.0 conversion funnel increase: Visitors - Free trial - Conversion
to paying customer |
| Positioning |
Where does LEADSExplorer fit in? Lead generation, Lead management, CRM and Sales Force
Automation,... |
| Presentations |
Several
presentations |
