English Deutsch Français
       Know the companies interested in your products from your website X   -   Let clicks become leads ! X
Get the customer before your competion does - Turn anonymous traffic into sales - Accellerate your lead generation
Sell more effectively than ever - Who is browsing your website - Turn unknown B2B visitors into business leads

        Obtain the leads you are missing with this 30 DAY FREE TRIAL

      - Watch companies visiting your website: leads and customers
    - See their interest and need in your products or services
    - Contact them timely as they are interested now
    - Start getting more leads: Sign-up for 30 day free trial   HERE

Visitor tracking methods overview

  • Push marketing using email: you need to have email addresses
  • Pull (inbound) marketing using IP address
    • Enhanced Web analytics
    • Solutions using PC software
    • Solutions using integration with Third party CRM
    • Integrated Website Tracking and Lead Follow-up System (LEADSExplorer)

Even in case people find your website on the Internet and have a demand, still the larger part will quit the website without leaving any contact details behind.
In order to solve this problem, there are several different methods for website visitor tracking available, all claiming the same purpose and results.

As there are many methods, the goal of this overview is:

  • To give you more insight in the advantages and disadvantages of the different methods available.
  • To allow you to find out what method could be most suitable to your needs or business.

Two distinctive visitor tracking methods:

Push: using email

This is pushing or luring people to visit your website, by sending unique tagged emails.
If the addressee clicks on a link in the email, the tagging allows retrieve the identity of the visitor from the list of send emails, when he arrives on your website.

Pull (Inbound): using IP address

People find your website in the natural way, due to all efforts of marketing communications (Press Releases, publications, advertising, blogs,…) and SEO (Search Engine Optimization) performed.
In order to identify these visitors, data from the browser and IP Geo-location (based upon IP address) needs used, at the same time applying logical tests and algorithms for revealing company name and other visitor data (language, time zone, …).

  • Solutions using IP-address lookup:
    These solutions just lookup the IP-Address for retrieving the ISP or Company name.
    This works only for larger Enterprises, as have their own Internet connection.
    Most small and medium-sized companies use an ISP, who in many cases hides the company name.

  • Solution with elaborated IP-address investigation:
    One of the problems faced is within the companies using an ISP (Internet Service Provider), instead of having their own Internet access point. By applying the appropriate methods and algorithms, the names of these companies can still be revealed or be found.
Conclusion on Push or Pull (Inbound):

It is clear the solutions using the “Pull” method are more complicated and less intrusive for your potential customer, than the straight forward “Push” method.
The elaborated IP-address investigation should be preferred over the simple IP-address lookup.
The main problem with the “Push” methods is in the execution: where and how to get always new email addresses. The permission lists are limited in numbers, else it is spam. Whereas with the “Pull” (Inbound) method: people keep on flowing in “naturally” and continuously.

Push: using email

Pull: using IP address

Visitor identification by company name

If you have any suggestion or additional information, please let us know. Click here to inform us.

Lead Generation and Technology:

Every new widespread technology has always been used for Lead Generation. Time to adopt LEADSExplorer - getting all leads from your website.

Free trial

30 Day Free Trial - No credit card required

     You want:

The 16 Differences between Google Analytics and LEADSExplorer.
If you already have Google Analytics or any other web analytic implemented, why should you implement LEADSExplorer?
Find out why Google Analytics is for web visit data in generic, whereas LEADSExplorer is web analytics by visiting company. More

What is your web analytics measuring on your B2b website?
Can you segregate residential surfers and business visitors?
How can you improve your website if you can't measure if your target group (businesses) is visiting? More