Website visitor identification by company name
Visitor IP-Address - Whois – reverse IP-Address
The visitor identification used by LEADSExplorer is, like all competitors, based upon the ‘Whois’ domain information.
However the ‘Whois ‘ information is just the top of the iceberg as additional heuristics, that have been developed over many years based upon our experience, are being used to reveal many more visitors their company name.
The simple ‘Whois’ lookup results in identifying mainly visitors from larger companies, whereas the proprietary heuristics used in LEADSExplorer reveal also mid-sized and small companies.
These heuristics are a great benefit for all of our customers.
Moreover the reverse-IP address that is being used is actually a more complex one.
LEADSExplorer reveals more companies than most of its competitors due to:
- The employed heuristics that have been developed
- The worldwide company data base (except China)
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The 16 Differences between Google Analytics and LEADSExplorer.
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