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       Know the companies interested in your products from your website X   -   Let clicks become leads ! X
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Sell more effectively than ever - Who is browsing your website - Turn unknown B2B visitors into business leads

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      - Watch companies visiting your website: leads and customers
    - See their interest and need in your products or services
    - Contact them timely as they are interested now
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Qualify website visitors as leads: website and Internet data

Once the visiting company has been defined and information retrieved from the Internet, the goal is to classify or qualify your visiting company.
The company can be:

  • Known to you: customer, ex-customer or a current prospect.
  • Completely new to you.

Known enterprise

There are several categories to choose from:

  • Lead
  • Customer: these you know
  • Ex-Customer: these you know
  • Prospect: these you know as you are already prospecting
  • Individual: people apparently not belonging to a company
  • Competitor: these you know
  • Finance: financial institutions, VC’s  
  • Media: journalists and bloggers
  • Other: undefined
Visit data

Qualify as Lead

How to decide to classify as a lead or not?
Is the company interesting enough or not to follow further up?
There is ample information:

  • The company
  • The company website
  • The search terms used or the originating page or direct hit
  • The pages visited
  • The total time on pages
  • The view time of specific pages
  • The number of returning visits
  • The number of unique visitors of the company
  • The location of the company: in your geographic area or not?
  • The geographical location of the visitor: in your geographic area or not?

All this data can be used to weigh a visitor and the visiting company to be classified as lead or not.
If the visiting company is not interesting for the moment, maybe it will be during the next visit.

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