Improve customer retention for increasing the income
Existing customers can bring more income with fewer efforts and lesser costs than finding new customers requiring lead generation.
Your current customers:
- Know your company and products or solutions.
- Are convinced of your products or services.
- Are possibly open to cross selling.
- Are easy to contact.
Constant contact timely
Thus keeping contact with your existing customers is primordial.
Especially as the potential to generate sales is high at a relative low costs compared to lead generation.
LEADSExplorer notifies when the customer visits again, thus allowing to:
- Measuring the interest generated by your communications.
- Knowing when the company has a new interest.
This by providing:
- The pages visited.
- The duration of their visit.
- The number of unique visitors.
- The increase of visits presented visually.
Thus if a company starts visiting again, it is time to contact them again.
Customer retention is important.
Indication of visit frequency and intensity
Red communications in
Blue: your communications
The knowledge of changes in level of interest can be used for:
- Deciding if it is time to call or email
- Knowing if a lead or a customer is interesting enough to investigate on their needs.
- Changing your subject or communication
- Nurturing better your leads, prospects and customers.