Engage your visitors with relevant content timely
As visitors get identified with their company name and their interest in your products or services revealed by the search terms used and the pages visited, you will be able to engage your visitors by sending them relevant content.
The content should have the right approach that relates to the way the potential customer looks or perceives you products or solutions which you can when you know the search terms used.
The more relevant and timely the content you can propose to your potential customer, the more likely that they will pay attention to you brand and products.
This relates to the digital body language of your lead.
You will know what your leads require which increases the likelihood of success and decreases significantly the waste of time as your salesmen will only call leads having a demand.