| The Six Steps: |
Discover |
SALESTractor |
Info / Report used: |
| 1. Discover: |
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| Discover visitors: browse - find - investigate |
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| 2. Define Company: |
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| Basic Internet Data Mining for Company |
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| Identify Company |
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| Visitor qualification as lead |
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| Create Company identity |
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| Create Company identity in Lead Follow-up |
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| Internet Data Mining on Company for Contacts and Information |
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| Enter Contact details and Information in Lead Follow-up |
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| 3. Identify needs: |
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| Identify needs by pages visited by Visitors |
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Visits by Page |
| Identify Companies needs by specific page |
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Visits by Page |
| Identify Company needs with aggregated page data |
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| Identify Company needs with aggregated search words used |
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| 4. Prospecting: |
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| Visitor qualification: evaluate if company is worthwhile |
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Limiting efforts: Contacting only interested companies
- Cold Calling: find and use contacts
- E-Mailing: find and use email addresses
- Email collection: collecting all emails in and out
- EMail tracking: tracks emailings |
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Internet Data Mining |
| Email alerts when specified Companies visit (again) |
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| Notification for Companies (Visitors) returning after 3 months |
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| Follow-up on visits by type of Company |
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Visit Report |
| Events (actions and communications) with Company in Lead Follow-up |
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| Next action planning after completion of task |
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| To-do lists based upon planned tasks |
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| Analyze interaction of Events and visits in Activity Time Chart |
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| Analyze activity status of companies in Activity chart overview |
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Activity report |
| Match Contacts with Visitors using Activity Time Chart |
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| 5. Lead qualification - Nurture Leads |
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| Lead Qualification |
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| Compare Lead Qualification and Activity Time Chart for priorities/urgency |
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Activity report |
| Nurture Leads |
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Activity report |
| 6. Close Sale |
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