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Know companies interested in buying your products – Turn your website into a profit centre – Target visitors
 

Features of DISCOVER and SALESTractor


The Six Steps: Discover SALESTractor Info / Report used:
1. Discover:
Discover visitors: browse - find - investigate ■ ■
2. Define Company:
Basic Internet Data Mining for Company ■ ■
Identify Company ■ ■
Visitor qualification as lead ■ ■
Create Company identity ■
Create Company identity in Lead Follow-up ■
Internet Data Mining on Company for Contacts and Information ■
Enter Contact details and Information in Lead Follow-up ■
3. Identify needs:
Identify needs by pages visited by Visitors ■ ■ Visits by Page
Identify Companies needs by specific page ■ ■ Visits by Page
Identify Company needs with aggregated page data ■
Identify Company needs with aggregated search words used ■
4. Prospecting:
Visitor qualification: evaluate if company is worthwhile ■ ■
Limiting efforts: Contacting only interested companies
- Cold Calling: find and use contacts 
- E-Mailing: find and use email addresses
- Email collection: collecting all emails in and out
- EMail tracking: tracks emailings
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■		 Internet Data Mining
Email alerts when specified Companies visit (again) ■ ■
Notification for Companies (Visitors) returning after 3 months ■
Follow-up on visits by type of Company ■ ■ Visit Report
Events (actions and communications) with Company in Lead Follow-up ■
Next action planning after completion of task ■
To-do lists based upon planned tasks ■
Analyze interaction of Events and visits in Activity Time Chart ■
Analyze activity status of companies in Activity chart overview ■ Activity report
Match Contacts with Visitors using Activity Time Chart ■
5. Lead qualification - Nurture Leads
Lead Qualification ■
Compare Lead Qualification and Activity Time Chart for priorities/urgency ■ Activity report
Nurture Leads ■ Activity report
6. Close Sale ■ ■


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A study from CMO finds that in most companies there is a gap between marketing and sales departments. These issues cause significant problems for all of these companies.
Instead of bringing frustration, the CRM should help solving this problem.