The Services
The web services: DISCOVER and IDENTIFY
DISCOVER: Discovering website visitors
Identification of your website visitors by company name – additionally location, language, and more
Interest by:
- Search terms used
- Pages visited
- Click path
- Returning visitors
- Type of the link: organic, paid, linked, from an email campaign
Qualify your website visitors as leads or not interesting, based upon:
- the above website data
- Internet search and data retrieval
Insert (save) these leads into the CRM IDENTIFY.
IDENTIFY: CRM
CRM for Lead generation, Lead and Customer nurturing, Lead acquisition, Customer retention, Customer engagement.
- CAS instead of CRM: "Computer Assisted Selling" system
- Internet data mining for finding:
- Contacts
- Information on contacts
- Information on Company
- Contact history: events and planned tasks / actions
- Website visit history
- Website data aggregation by company: search terms used, visits
- Lead qualification, Lead management
- Visual analysis of communications and conversations in relation to the induced website visits.
- Lead qualification with visual means and tools
- Objective sales process feedback: reduce sales costs significantly.
The Services are further explained as there is more than just discovering visiting companies. It is a new approach to prospecting by setting up conversations based upon the interests shown on the website.
Download:
Click
here to open 
a one page Product sheet on LEADSExplorer.
Present the print out to the decision maker or forward the link.
LEADSExplorer explained in 1-2-3 slides
View at: slideshare
or on
Authorstream
| The Six Steps: |
Discover |
Identify |
Info / Report used: |
| 1. Discover: |
|
|
|
| Discover visitors: browse - find - investigate |
■ |
■ |
|
| 2. Define Company: |
|
|
|
| Basic Internet Data Mining for Company |
■ |
■ |
|
| Identify Company |
■ |
■ |
|
| Visitor qualification as lead |
■ |
■ |
|
| Create Company identity |
■ |
|
|
| Create Company identity in CRM |
|
■ |
|
| Internet Data Mining on Company for Contacts and Information |
|
■ |
|
| Enter Contact details and Information in CRM |
|
■ |
|
| 3. Identify needs: |
|
|
|
| Identify needs by pages visited by Visitors |
■ |
■ |
Visits by Page |
| Identify Companies needs by specific page |
■ |
■ |
Visits by Page |
| Identify Company needs with aggregated page data |
|
■ |
|
| Identify Company needs with aggregated search words used |
|
■ |
|
| 4. Prospecting: |
|
|
|
| Visitor qualification: evaluate if company is worthwhile |
■ |
■ |
|
Limiting efforts: Contacting only interested companies
- Cold Calling: find and use contacts
- E-Mailing: find and use emails |
|
■
■ |
Internet Data Mining |
| Email alerts when specified Companies visit (again) |
■ |
■ |
|
| Notification for Companies (Visitors) returning after 3 months |
|
■ |
|
| Follow-up on visits by type of Company |
■ |
■ |
Visit Report |
| Events (actions and communications) with Company in CRM |
|
■ |
|
| Next action planning after completion of task |
|
■ |
|
| To-do lists based upon planned tasks |
|
■ |
|
| Analyze interaction of Events and visits in Activity Time Chart |
|
■ |
|
| Analyze activity status of companies in Activity chart overview |
|
■ |
Activity report |
| Match Contacts with Visitors using Activity Time Chart |
|
■ |
|
| 5. Lead qualification - Nurture Leads |
|
|
|
| Lead Qualification |
|
■ |
|
| Compare Lead Qualification and Activity Time Chart for priorities/urgency |
|
■ |
Activity report |
| Nurture Leads |
|
■ |
Activity report |
| 6. Close Sale |
■ |
■ |
|
|
Bookmarks
