Lead generation & CRM - LEADSExplorer: Discover and identify business website visitors for prospecting

Cold call on "warm" companies: You will reach prospects early in their buying cycle.
Why wait until leads communicate to you or identify, as prospects have already visited your website?

Your website is omnipresent in your Marketing:

On all your printed or digital communications your website is mentioned.
All your advertising invites to visit your website for more information.

7 out of 10 B2B deals start with an Internet search:

Increasingly Business Decision Makers gather information from the Internet
Managers prefer the "On Demand" information from the Internet, instead of visiting trade shows or participating in conferences
Online information is more convenient and timely than trade magazines

Website visitors want to stay "incognito":
As only 2-3% of website visitors will submit contact information, you are missing 97% of potential sales.
Marketing and Sales will collect or generate less leads than it used to be. This means:

Less potential Sales.
Sales have no clue, what company to contact and what to communicate about.

A new method of Lead Generation and acquisition is required for more leads:

	DISCOVER	Who is visiting? Discover Visitors by Company name on your website. >
	IDENTIFY	What? Know their interests for your products or services. >
	QUALIFY	Qualify website visitors as leads based upon website and Internet data. >
	INVESTIGATE	Gather Contacts and Details with the Data Mining tools in the built-in CRM. >
	COLD CALLING	Approach by calling or emailing using the knowledge of their interests. >
	TRACE	Track and observe visitors' reactions in the Activity Charts by Company.
	ANALYZE	Analyze changes in interest or changes of level interest by company.
	MATCH	Through communication and elimination, match Visitors with Contacts in CRM.
	CONVERT	Convert Visitors/Contacts into Leads, into Prospects, and Sell using the CRM.

Allowing at the same time to: Reduce significantly costs for Lead Generation, Sales and Maintaining Customers.

       Just ask yourself: Who is visiting your website right now ?
       If you would know, your Website could become a Lead generating Machine !
       Your Website would no longer be just a display of products and services.
       Find out what visitors find interesting on your Website.
       Get a good reason to call your visitors after identifying and knowing their interest or needs.

       Cold calling on warm companies:
       Just call (or email) those companies which:
       - Have visited your website.
       - You have qualified as lead based upon website visit data and information retrieved from the Internet.

On Demand - Hosted solution accessible from any browser.
The fusion of Web Analytics and CRM: combining the visits and communications for identifying your visitors, becoming: Computer Assisted Selling instead of CRM.
Connecting Contacts from the CRM with Visitors from the Web into your funnel.

Leads - Get leads from your Website

Reach and capture prospects early in their buying cycle.
There are more potential leads visiting your website than those who register their contact details.
Allowing your sales staff to take advantage of the knowledge about your website visitors.
Grab the trails the potential leads leave by visiting your website. More

Customers - Track your Customers

Rediscover your Customers and their needs on your website. Get Sales Staff reasons to call their Customers again, when the time is right, by seeing their interests in products or services. More

Ex-Customers or Missed Customers - Coming back ?

Discover ex-customer visiting your site again. They sure will have a good reason for looking into your website again.
Get Sales Staff reasons to call their Ex-Customers or Missed Customers. More

Competitors - Find out their interests too

Find out what your competitors are looking for on your website. It can be an indication of opportunity. More

Financiers - Bankers - Investors - Analysts

Who What When Why on your website. Know them before they make a move. More

Media & Press

Monitor Media such as Newspapers, Editorials, TV, Bloggers. More

Limit your efforts for Cold Calling

Instead of addressing all your potential customers, by emails or telephone calls (Cold Calls), using LEADSExplorer you can limit your efforts for Lead Generation by addressing only those companies, who have visited your website.
Less efforts, however much more efficient Lead Acquisition, thus less costs.

Read: The Rise of the "Unknown Buyer"
Download our White papers

Markets are all three things: Transactions, Conversations & Relationships

LEADSExplorer will allow improving on all three (the totality of negotiations):

Conversations: visit and search knowledge and Internet Data Mining
Relationships: timely conversations with appropriate content
Transactions: resulting from the precedent two.

There for LEADSExplorer goes beyond the traditional CRM, as it visualizes life on your website together with your conversations, allowing building the relationships.

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