Sales process feedback without asking leads and customers
How to measure sales process: feedback?
As the sales process is between the sales rep and the potential customer or existing customer, the only feedback is from the sales rep himself. This is a very subjective and biased feedback.
The company near future (sales) relies solely upon this subjective feedback in order to estimate the funnel and the sales forecasts. This poses a big risk.
Fortunately the different potential sales from different sales people are weighted when combined in order to make the forecast for the company. This levels out any big errors in the total picture.
Still it is a complete subjective estimation.
Intensity of visits as feedback
LEADSExplorer brings additional data in order to address this problem:
- The level of interest
- The changes in level of interest during the sales process
By analyzing the Activity chart of each company
Additional available information:
- The number of visits
- The number of unique visitors
- The pages visited
- The time on pages
- The returning visitors
- The reaction expressed by visits upon communications
This website visit data will give an objective feedback, without asking the lead or customer, about the sales process to be used for lead management and funnel.