LEADSExplorer

Mass or target emailing / cold calling people?

Machine gun marketing: massive and generic message

This is mass mailing, emailing and massive calling:

• Thousands of people are addressed from lists:
• Own email lists (limited quantity).
• Bought opt-in lists.
• The message title and preview plane need to appeal.
• Several factors need to correspond:
• The solution needs to solve a problem they have.
• The timing: they need to have this problem now.
• The person needs to be related to the matters.
• The chance of ending up in the dustbin (junk folder).

Probability (P) of hitting a target and getting a response is low:
P = P-solution times P-problem times P-related times P-dustbin.

It is like shooting with a machine gun, as you shoot with a spray of bullets: hardly hitting anybody as you even don’t know when to shoot (timing).

Result: only a few replies or hits on your website, but you will have big overhead.

Sniper rifle marketing: targeted and personalized

If you target only those companies who visited your website and you have qualified as lead by the pages visited:

• Only companies are interested are contacted.
• The best suited message based upon the pages visited on your website.
• Two factors remain:
• The person needs to be related to the matters.
• The chance of ending up in the dustbin (junk folder).

Probability (P) of hitting a target and getting a response is high:
P = P-related times P-dustbin.

Thus you only need to find the right people to contact within an organization (supplied by LEADSExplorer) and avoiding ending up in the junk folder.

This is like sharp shooting emails or cold calls: shooting with a sniper rifle when in focus (right timing).

This method will be highly effective for generating visits or replies.
Efficient lead generation: more leads, less work.

LEADSExplorer provides these advantages: the benefit of being more successful at less effort, less costs, less time.
Less is more.

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