PageTime instead of PageViews
The New Metrics for Advertising:
- Unique Visitors- PageTime
The Time spent on your WebPages by every Unique Visitor is measured.
This will allow you to declare to your advertisers the exact audience size, reach and time.
PageTime supplies: Unique Visitors & PageTime
PageViews are obsolete
PageViews are no longer adequate as metrics for Advertising
There are different reasons:
- Ajax
- User conduct within a single page
- Widgetisation of the web
- Bad Website design, requiring unnecessary PageViews
- RSS / Atom feeds
- User controlled Content
- Multi media (e.g. Video streams)
Read more
PageTime & Unique Visitors the New Metrics for Advertising
PageTime uses the AppMetrix developed by Engago Technologies Ltd.