Service
The Service will allow you to declare to your advertisers the exact audience size, reach and time data.Unique Visitor:
Visitors are uniquely identified by a unique cookie.If a Visitor lands on one of your Web pages, PageTime will verify if there is already a cookie present or not.
If so: the Visitor is identified as Returning Visitor.
If not: a unique cookie is placed onto the Visitor's harddisk.
This allows us to count for the:
- Number of Unique Visitors a Month
- Number of Returning Visitors
- Frequency of Returning Visitors
PageTime:
The Time spent on your website is measured.For every Unique Visitor the Time is known.
This allows us to count for:
- Page Rank in Time: Total Time spent by all Visitors
- Average Time spent on each Page
- Time Frequency distribution for each Page
- Mulitple Visits Pages by Unique Visitors
- Page Rank in Views: Total Views by all Visitors
The aggregated data can be send: every day, every week or every month.
PageTime & Unique Visitors the New Metrics for Advertising