New Business Models for Content Providers
| Most | Required |
| Most Content never gets Billed | Metering |
| Most Content gets no Valuation | All Content has Value |
| Most Content doesn't bring Revenue | Appropriate Business Model |
| People | Action |
| Cheat on Subscriptions | Control their Behavior |
| Are only willing to pay for known Content | Bill for actually Consumed |
| Only want to pay for the Content Consumed | Bill for actually Consumed |
Metering Time spend on the Website
Un-limited Free Content Consumption is not a sustainable Business Model.Enabling Business Models and Solutions for:
| For Subscriptions: | Avoiding password sharing - increase number of subscribers |
| For Pre-Paid: | Deduct Content Consumed - instead of subscriptions |
| For Post-Paid: | Bill Content Consumed - Gte paying customers |
| Trial by Time: | Allow visitors for certain (Free) Trial Time instead of guided tour |
| For Advertising: | Unregistered: Profiling of your visitors Hard Wall: Obliging Register Up Front Soft Wall: Registering after a certain time |
Content value
As all Content has a value, because of the cost involved of generating and distributing the Content, the consumption of Content needs to be measured in order to bill it.
Payment for content can be by:
- Third Parties through Advertising
- The Consumer: Subscription, Pre-Paid, Post-Paid
The only time to give Content away for Free, is for a trial time.
Username / Password sharing
Username/Password sharing is a problem for any Content provider in any business model.
WEBMetering offers a solution for limiting this sharing.
Technology
The WEBMetering Service is a Hosted Solution, requiring only insertion of a one line Javascript in on each page of your Website or just one insertion into the 'Master' page.The WEBMetering service uses AppMetrix, the technology developed by Engago Technologies Ltd.
| Examples | Problem | Solution |
| Newspaper | One subscription: multiple people share same username/password | Avoid people sharing the UserName/Password |
| Video Stream | Pay-per-view= Pay entire Video | Pay for time viewed |
| On line Support | How to get paid for the effort of your Support? | Exact metering of prestation time is required. |
| Graphical Content | How to bill the audience? | Metering of time consumed |
| OnLine Applications | One subscription | Avoid people sharing the UserName/Password |
Someone always pays for the Content