For Post-Paid
Business Model:
After consuming Content, the Consumers will be asked to pay for the consumed Content.
This can be after every consumption (micro-payments) or after a certain time span or when a certain amount of money is due.
For the Consumer is this fairest method, but it might not be the cheapest for him.
This is the business opportunity for the Content Provider: higher pricing.
Problem:
Subscriptions: In order to sell a subscription to someone, he or she needs to trust the quality of your Content. If you are not a well-known brand name, this will be very difficult.Moreover the Subscriber is forced to pay for the Content, whether he or she consumes it or not.
Pre-paid: The same applies to Pre- Paid: the payer has to trust you for the Content, as he or she will be paying upfront.
Still compared to Subscription, the Consumer has the advantage of only using up his Pre-paid amount as he/she goes. Thus the Consumer only pays for what he/she likes.
Post-Paid: brings even more flexibility for the Consumer and no risk. As the Consumer pays after the consumption.
Method:
Every time the user consumes your Content, the amounts are registered.You decide when to bill him: every time (micro-payments), every week, month or by issue, edition.
WEBMetering allows for measuring the exact time the Client consumes your content.
You can define the webpages within your website, which are to be WEBMetered.
Result:
People only pay for the consumed content, even if it is just a fraction of the complete content.By having this freedom, they will be tempted to consume more than planned.
As this is a fair deal, WEBMetering will lead to more revenue and more operating income.
Challenges:
There are two challenges for the Content Provider:1) Winning the Consumer for every piece of Content.
The Consumer will only consume, when he/she believes in the value proposition for each piece of Content offered.
Moreover, the Consumer can decide to continue or not after a very short amount of Content consumed. Thus the Content needs not only to be sold as interesting, but also needs to grab the interest of the Consumer throughout the Content.
2) Getting paid:
As the Consumer has received his information, the payment still needs to be made.
However, if the Consumer doesn't pay, it is likely he will not be able to access the Content or New Content afterwards.
Content examples for Post-Paid:
| Content Types: | Media | Current Business Model |
| Lyrics | Written | None |
| Blogs | Written | None |
| Lectures, Courses, Story telling | Verbal | None existing |
| Movies, Video, Life Video, Adult, Flash | Video | Pay by stream: all or nothing |
| On Line Games | Games | Pay by game - Free |
Someone always pays for the Content