For Trial-Time
Business Model:
In order to let people have a first experience on your website without any payment, one can grant them an amount of free view time.
A free trial of your content is key to get customers sign up for Paid Content.
Problem:
On many websites there is a 'Guided Tour'. This is a orchestrated Preview of the real Content.Why should people trust you for what they will get as real Content?
Method:
Therefor, if you are sure about the quality of your Content, the best is a Trial-Time: allowing free access over a limited amount of time.Get people to register for the trial use of your website.
Once logged on, the time consumed is measured until expiration of the granted free time.
The WEBMetering Service allows for allowing the Client consume your content until expiration of a predefined time.
By implementing the WEBMetering, you can give users a trial run.
Result:
More people people will sign up.You will gather email addresses of interested people, which you can re-use later or sollicitate for promotions.
You can define the webpages within your website, which are to be WEBMetered.
Challenges:
You need to be sure of the quality of your Content.Else people won't sign up for your (Paid) Content.
Content examples for Trial-Time:
| Content Types: | Media | Current Business Model |
| Any content | Any | Advertising |
| Newspapers, Magazines | Written | Subscriptions or Free |
| Lyrics | Written | None |
| Blogs | Written | None |
| Financial Data, Reports, Market Survey | Business | Pay by issue |
| Pictures, Photos, Images, Drawings | Graphical | Free |
| Lectures, Courses, Story telling | Verbal |
None existing |
| Music, Songs | Sounds | Pay by download |
| Movies, Video, Life Video, Adult, Flash | Video | Pay by stream/subscription |
| On Line Games | Games | Pay by game - Free |
| On Line Applications | Hosted | Subscriptions |
Someone always pays for the Content